Scalable E-Commerce Platform

Develop a high-performance, user-friendly e-commerce platform for a premium leather jacket and accessories store. The platform should handle high traffic, provide a smooth user experience, and enable easy product management and order processing.

Requirements

  • Real-Time Product Catalog: Display a range of leather jackets and accessories, with detailed information, pricing, and availability.
  • Product Filtering and Sorting: Enable users to filter by categories (e.g., men's, women's, styles) and sort by price, popularity, and ratings.
  • Cart and Checkout:Implement a secure and smooth cart and checkout process, including integration with major payment gateways
  • Responsive DesignEnsure the site is fully responsive for mobile and desktop users, providing an optimized experience across devices.
  • SEO and Performance Optimization:The platform should follow SEO best practices, with quick load times to retain users and rank better in search engines.

Architecture

Backend

  • API Design with Express:The backend was developed using Express.js, with a RESTful API structure to manage products, orders, and user accounts. Modular controllers and middleware were created to handle authentication, data validation, and error handling.
  • Database: MongoDB was selected for managing product details, user information, and order data, given its flexibility and ability to store JSON-like documents.
  • Payment Integration: Integration with Stripe and PayPal was added to handle various payment methods. Payment information is securely processed and stored using environment variables for sensitive data.
  • Authentication and Authorization:: JWT (JSON Web Tokens) was used for secure user authentication, with role-based access for users, admins, and support staff.

Frontend with Server-Side Rendering SSR

  • Dynamic Importing with Loadable Components:Loadable Components allowed the app to load essential JavaScript only when needed. For instance, product pages are loaded when a user navigates to them, keeping the initial payload minimal.
  • SEO Optimizations: The platform was rendered server-side for better SEO and faster initial load, with metadata and structured data embedded in the HTML for better search engine indexing.
  • User Experience Enhancements: Core-js polyfills ensured smooth performance across browsers. Features like lazy-loading images and preloading critical resources further optimized the user experience.

Key Features Developed

  • Product Management System:An intuitive admin panel was created to allow the LeatherScin team to add, edit, and delete products, as well as manage inventory levels.
  • Search and Filtering: A custom search algorithm with multi-faceted filtering (based on categories, price, and availability) was implemented for enhanced user navigation.
  • Order Management and Notifications: Real-time order tracking and status notifications were built, with email notifications sent to users upon order confirmation, shipment, and delivery.
  • User Reviews and Ratings:A review system allowed users to rate and review products, contributing to SEO and helping other customers make purchase decisions.

Impact

  • Increased Engagement:Initial user testing showed a 30% increase in time spent on the site and a 20% reduction in bounce rate due to improved load times and user experience.
  • SEO Success: Server-side rendering and SEO optimizations resulted in a 50% increase in organic traffic within three months of launch.
  • Efficient Order Processing: The backend architecture allowed for seamless handling of thousands of orders per day, with minimal downtime and faster processing times.